Pluggedin: A lot of gown-ups like collectables. But when you're a kid, you love collectables. To this day I remember with great fondness the Hot Wheels, purple-haired trolls and other items that found a comfortable home on my comic book-laden bedroom shelves. So I guess it only makes sense that a video game incorporating cute collectable toys might be kid-irresistible. Or at least that's what the gang at Activision is hoping for.