270°

Activision CEO on How 'Massive Leak' Changed the Launch of 'Modern Warfare III'

When snippets of "Modern Warfare III" leaked onto the web four months before the planned launch of the game, Activision execs went into crisis mode. But what they learned from it is how to live in a world where the fans, not the marketers, control the message, and "Modern Warfare III" became one of the biggest entertainment launches in history.

Trainz4478d ago

I wish I could take a massive leak on koticks face.

3GenGames4477d ago (Edited 4477d ago )

As if the story mattered, the leak did nothing, it's a no story. What a joke.

AtomicGerbil4477d ago

Went into crisis mode? Every previous CoD since 4 was a bloody great peak at MW3, what the hell is a couple of small leaks going to add.

Just keep making CoD while Activi$ion is still cracking the whip and throttle down on the dramatics, it's cringe worthy.

Yodagamer4477d ago

New leak for next year, cod 2012 will be like cod mw3

Source- Common Sense

wallis4477d ago

While I loath CoD I can't help but be endeared by this guy's seeming change of pace to Kotick. While I have no doubt he's a business man who's here to make money it's interesting to note that his primary concern was the core fanbase as opposed to the usual "as many freaking people as we can get this to".

Despite being aware 75% of the consumer base for CoD probably had no idea about the leak he still felt like action needed to be taken for the other 25%. This guy seems to understand the importance of one geek who buys CoD 1-8 over the people who buy one game every now and again because it was reccommended by FHM or someone.

Which you would expect from a reasonable businessman - after all if you make golf equipment you sell to golfers, not to their grandmothers in the hope they buy one club and use it to exercise in their living room. And as dickish as Kotick was Activision only do what we let them do. CoD comes out like popcorn because we keep buying. They remake the same game every year because we keep buying it. You can't blame people for taking idiots' money, you've got to blame the idiots who pay 10 quid for a map pack and subscribe to something we've been getting free for decades.

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80°

Call of Duty Players Disappointed by $80 B.E.A.S.T. Glove Bundle Deal

Recently, players of Modern Warfare 3 and Warzone were met with a new bundle featuring the B.E.A.S.T. Glove, inspired by King Kong's armament in the Godzilla x Kong movie. However, the $80 price tag attached to this themed accessory left many Call of Duty fans feeling underwhelmed.

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Kaii12d ago

Morons that allow themselves to be milked continuously by this company is the definition of irony.
Spend more $$ and you'll end up In easier lobbies so you win both ways when ya spend that cash

melons12d ago

Controversy in the COD community feels like it happens within an alternate timeline. Activision will take the piss with something, there will be a momentary fuss about it, and then they will forget about it and carry on anyway. Repeat this cycle literally every year for the rest of time.

Gridknac12d ago

They call that a crack head! Thats what this is really about, its an addiction. People who dont smoke cigarettes look and laugh at the addicts that spend $8-$10 a pack, but they cant help themselves, they are addicted. That same analogy applies perfectly to the whole MT industry. Only an addict that was not thinking clearly would spend this kind of money on something so frivolous. A round of multiplayer provides the same high a person gets from scratching a lotto ticket, or putting money on a sports bet. MT in general need to really be regulated because you have a generation of kids becoming adults who grew up only knowing the MT era of gaming. Its normal to them and they will in turn teach their kids the same by just being a gaming parent and getting their kids involved with them in gaming. Thats why no matter how ridiculous the headlines keep getting out of the MT industry, it never seems to fade or go away.

X-2310d ago

I'm so tired of hearing about what they're doing with this game, its never going to change and it's never going to value the consumer over money, furthermore the people who engage so heavily in the microtransactions I guess allegedly are having a blast and can't wait to do it some more this year when the new version of the game drops.

170°

Cheech And Chong Are Coming To Call Of Duty Because Everything Must Be Consumed

The famous comedy duo is the latest example of pop culture becoming one big grey blob

Christopher26d ago

Certain to have some sort of reference to their online store for CBD/THC chews, which is advertising heavily online the last month or two.

Sciurus_vulgaris26d ago

The randomness of the multiplayer characters is one of reason I quit playing COD after briefly returning in 2022. We got Space Marines, rappers, tree monsters etc. all in a series called “ Modern Warfare”.

OtterX26d ago (Edited 26d ago )

I think if there was ever a time for a competitor to rise up and take away some of Call of Duty's thunder, the time would be now. A military shooter that takes itself seriously, not sold out to Fortnitism. Easier said than done, I know... but the time is ripe.

I can't stand this stuff either.

Palitera26d ago

There are tons of MP shooters that make no profit, if you're looking for one of those

fsfsxii25d ago

You guys have been saying this shit since 2009. Fortunately, nobody’s bringing down cod anytime soon, if ever.

crazyCoconuts25d ago

I agree. I really didn't like how the silliness takes away the gritty origins. That and all the crazy effects... dunno. I'm still playing it but I'd love for someone to steal their cheese and cater to grittier players

OtterX25d ago

@fsfsxii It's not so much wanting COD itself to die as it is wanting this silliness to die. Like CrazyCoconuts said, it takes from the grittiness. Many OG COD players want a straightup Military shooter experience, not silly costume time at Carnival.

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Profchaos26d ago

is this what the kids want these days a pair of iconic stoners who were big in the 70s and have kind of held on I enjoyed their movies decades ago but I never recall the movie where cheech infiltrates a enemy base while chong snipes for support guess I must of missed that one

Man I'm getting to old for this

Knightofelemia26d ago (Edited 26d ago )

Cheech just looks so wrong in the picture.

Profchaos26d ago

Why just why. cod up in smoke

anast26d ago

They charge too much for a game that is kitsch.

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70°

MW3 missed its easiest opportunity to give us some of the best Call of Duty maps ever made

From Bootleg to Black Box, Call of Duty Modern Warfare 3 made a heartbreaking mistake by not remastering the bizarrely forgotten maps from its namesake.

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