Unlike the cutting edge of visual art or film or dance, being a technology-driven art form, what is fresh and head-turning about video games often correlates with what's hot. Bold ideas tend to be better rewarded than bold marketing. For instance, about this time a year ago, last holiday season, if you play video games, sell video games, stand in line to buy hot video games for ungrateful children, watch your husband play video games like it's his second job, or just find yourself thinking about where video games are taking us, the die seemed cast, the players set.