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GAME Group slump and the future of buying games

Although it was a very poor Christmas for the chain, with sales down 17.6% in the eight weeks to January 7th, Online sales over the holiday period actually increased 3.9%, with annual takings climbing and half a million new customers also signed up to the GAME loyalty programme.

Gamers rushed to buy latest releases such as Skyrim, Call of Duty: Modern Warfare 3, Battlefield 3 and FIFA 12, but consumers cut expenditure on other games that didn’t sell as well as expected, along with peripherals and hardware.

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