Analyze This: Divining The Next Guitar Hero-Style Phenomenon

Music games have grown from a niche to one of the most dominant genres in 2007. Rock Band and Guitar Hero III are fighting the most publicized battle of this holiday season. The third installment in the Guitar Hero franchise launch netted Activision's biggest sales week ever for the company.

So Gamasutra asked David Mercer of Strategy Analytics, Jesse Divnich of The simExchange, and Ben Bajarin of Creative Strategies:
- What opportunities are there for other emerging niche genres?
- What will be the next Guitar Hero-style phenomenon?

Read Full Story >>
The story is too old to be commented.