Submitted by samoon 1369d ago | article

Sony Promised a 10 Year Life Cycle for the PS3

Remember back in 2006 when Sony announced the Playstation 3? The one thing that they consistenly stressed was that this machine was going to last them ten years. (Next-Gen, PS3, Sony Computer Entertainment)

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Dante112  +   1369d ago
I think Sony could and would still support the Ps3 if they do ever decide to release the Ps4. I mean, they still supported and sold the Ps2 when the Ps3 came out.

Edit: And if the next Xbox and Wii U machines does get announced and released during the year, why would Sony wait it out again and give them another head start (Xbox360)?
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kaveti6616  +   1369d ago
Selling the PS2 isn't the same as supporting it. What was the last Triple A (refers to budget) title released for the PS2? Wasn't it God of War 2, released in 2007?

Edit: @ below

I'm sorry I don't understand. My point was that selling a console isn't the same as supporting it. Of course, since the PS2 is still in demand and since it's very cheap to make, Sony will continue to sell it throughout the world, but that doesn't really count as supporting it because they stopped developing full-blown titles for after 2007, right? Sony itself doesn't support the console as much as the third party publishers who make Madden or Fifa every year.

I don't believe Sony has supported any of their previous consoles for 10 years. 7 years max for PS2. Once the PS4 is nearing release, I think Sony will shift all of its main developers to the PS4.
#1.1 (Edited 1369d ago ) | Agree(8) | Disagree(33) | Report | Reply
Funky Town_TX  +   1369d ago
Plus your yearly madden and crap movies games. Why would Sony not sell hardware for $100 that it may cost them $40 to make?
Soldierone  +   1369d ago
Sony didn't "cut support" until like 2009. They announced it too. Until that time PS2 was getting many third party ports, and a bunch of wii style things were going to it.

I agree PS2 wasn't on developers minds, but Sony has a business to run and selling the PS3 is more important.
firefoxprime  +   1369d ago
Many people are a stupid. When Sony claims a "10year" life cycle, that said cycle can exist amongst other systems. The PS2 launched back in 2000. 10 years later was 2010, and the PS2 is still selling(kinda).

Basically what I'm saying, is that although the PS3 launched back in 2006, the PS2 was sold along side its successor.

The same will be implimented with the PS4. Its really that simple....called transition people

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MrBeatdown  +   1369d ago
"Selling the PS2 isn't the same as supporting it. What was the last Triple A (refers to budget) title released for the PS2? Wasn't it God of War 2, released in 2007?"

So, releasing triple A games is considered support, but selling the systems isn't?

If someone was happy with a PS2 2-3 years into the next generation, I doubt they're the type that demands the latest and greatest games.

Supporting a console is a lot more than releasing AAA games. It means keeping consoles, games, and accessories on the shelves so it's actually an enticing option for developers and customers. How long did Xbox games stay on the shelf after Microsoft stopped selling Xboxes? Not very long. Nobody is going to release games for a console that doesn't even have dedicated shelf space in the stores. There aren't a lot of new games for PS2, but there's still plenty of Greatest Hits. It's still easy to find a decent selection of PS2 games without having to resort to used games or Ebay.

And even without triple A games, the PS2 still had a decent line-up of sports games, WWE games, PSP ports or releases simultaneous with PSP (MotorStorm, Jak & Daxter), and music games. And there was the thousands of games released earlier on. Not the kind of stuff we look for, but we're not the type of gamer who would want to use the PS2 as our primary console when the next-gen consoles are out in full force.
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LNDCalling  +   1369d ago
So by your very own reckoning of a console relying on third party support meaning it's not supported your saying Microsoft are not supporting the Xbox 360? I often hear Xbox only gamers state that exclusives don’t matter and that third party multiplats more than make up for it.. so why doesn’t that count for the PS2?

Lets see how it sounds….

"My point was that selling a console isn't the same as supporting it. Of course, since the 360 is still in demand and since it's very cheap to make, Microsoft will continue to sell it throughout the world, but that doesn't really count as supporting it because they've pretty much stopped developing full-blown titles for it, right? Microsoft itself doesn't support the console as much as the third party publishers.."

Hmmmm… maybe your right!!
darthv72  +   1369d ago
the "10 year" misnomer
When sony says they would provide at least a 10yr cycle that is referring to support in the way of technical as well as software. It does not require sony themselves to provide either but that support in those fields will be available for that duration.

Consumer support (via hardware/software sales) can be less than that obviously.
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SilentNegotiator  +   1369d ago
Persona 4 came out in 2008, 2009 saw a lot of 'Playstation multiplats' on the ps2 (Motorstorm, Agent Clank, MLB, etc), 2010 saw Silent Hill: Shattered Memories....

As long as Sony is selling the ps2 (600K between Nov/Dec!), and people are still buying them, developers are still making games for it.

I know you've got an obligation to attack the ps2 life cycle because it's a playstation brand product, but ps2 did more in its 8th/9th/10th year than almost any other console ever.

LOL! Good point! By his definition, Sony supported the ps2 more in its 9th year than his favorite little console did in its 6th!
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Oner  +   1369d ago
I'm gonna save/use that one LNDCalling. Agree & Well Said!
kaveti6616  +   1369d ago
Microsoft supports the 360 with AAA exclusives every year. Not many, but they still have their developers working on high budget titles. Turn 10 made Forza 4 for 2011. And Microsoft published Gears of War 3 and Halo CE Anniversary. And Halo 4 is going to be on 360 in 2012.

That's support. When your developers are developing games for the console, that constitutes support. When your developers are no longer developing any games on the console, and the only games being developed for your console are from third party developers and are downports of games being made on newer consoles, then your console is no longer being supported by you. Sony stopped supporting the PS2 after 2007.

Selling the console isn't supporting the console. Having it on the shelves isn't supporting it. The retailer decides to put it on the shelves. Support has to do with software development. Sony (its studios) stopped developing games on the PS2 after 2007. Everything that came after was from third party developers and/or was a downport of games being made on the 360/PS3/Wii.

You guys are deluded. I'm not attacking the PS2. It's a great console, but you guys fall for marketing ploys and slogans. "It only does everything" and "Make Believe" are etched in your skulls.
inveni0  +   1368d ago
They promised a 10-year life cycle. They never promised they wouldn't have two consoles at the same time. Remember when Microsoft released the 360 and they completely stopped supporting the original Xbox? Sony is just promising they won't do THAT.
MrBeatdown  +   1368d ago
"Support has to do with software development. Sony (its studios) stopped developing games on the PS2 after 2007. Everything that came after was from third party developers and/or was a downport of games being made on the 360/PS3/Wii. "

It got support. You call them "downports" just so you can pretend they don't count. I don't know why you think you have to develop AAA big-budget games and not release them on PS3/360 in order for it to be considered support. What difference does it make whether or not there is a superior version on a different platform? The vast majority of what we play is on multiple platforms. Tell Microsoft to get cracking on some more first party stuff. I'm tired of playing downports from the PC like Battlefield 3 and Skyrim.

Oh, and Sony released MotorStorm: Arctic Edge and Jak & Daxter in late 2009. I don't know about J&D, but Arctic Edge was excellent on PSP. And it wasn't a "downport".
JackBNimble  +   1368d ago
If I can walk into any wal-mart in North America in 2012, and buy a PS2 and games for it, I would call that supporting a system. You can't say that about MS and their first Xbox, can you?
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DragonKnight  +   1368d ago
Please don't respond to kaveti. He just loves to go against the grain, I can't really recall a comment I've seen him make (no, I don't go through comment histories to prove points, that's sad) that is positive. Well actually that's not true, he is positive in a certain way. But anyway, just don't and save yourself agony.

A 10 year cycle simply means 10 years minimum of shelf life and development of the console, not 10 years of constant, undivided support. So yeah, 10 years is easily possible for Sony. PS2 says hello.
kreate  +   1368d ago
Also good to note that ps2 was/is supported in other regions like south america, africa, parts of europe and asia well into 2010, even though it kinda became obsolete in the United States.

The last push i saw from sony was the toy story 3 ps2 bundle in 2010/2011. Before that was some singstar stuff.

The clientale base for the ps2 changed cuz the core gamers are mostly on ps3 and also on the 360.
So of course sony will pump games according to the system's clientale of that certain era.
badz149  +   1368d ago
10 years life cycle is a given for a PS console
anybody can see that after what happened with PS1 and still happening with PS2. PS3 will have long legs, no doubt about that.

but I really hope they don't mean it as there will be no PS4 release until 2015. that would be crazy!

I'm being positive here and let us recall the release of PSP back in the end of 2004 in Japan. the PS3 was released at around the same time 2 years later. Now that they released the Vita around the same time frame which was the end of 2011, we can expect the PS4 to be released in 2013!
Sarcasm  +   1369d ago
Are people really so thick headed to not see that when Sony refers to 10 year life cycle that means they are still going to sell it and support it for 10 years. That doesn't mean they are going to release a console every 10 years.
showtimefolks  +   1368d ago

there you go all of you expecting a new system from sony at E3 or atleast an announcement will be very disappointed.

for rest of us there will be games,games and more games and in my personal opinion which sony seems to agree with we really don't need a new system within the next 2 years.

fall 2014 would be ideal but we may see one fall 2013

if new consoles only means having little more powerful system than i rather wait extra 2-3 years and get something worth getting

This is a great decision for the gaming community. Rushing the cycle of consoles only means we have to spend more money for no significant change. This way we keep our PS3's, which still have the potential of lasting a few years. When the PS4 comes out it will blow our minds with the leaps it takes in technology, community, and who knows what else. It will be money well spent

I don't really see a reason for MS or Sony to drop a new console for a few more good years. The graphics are pretty good, and I don't see them getting a whole lot better for an affordable price. The hardware that WiiU will be using is what I would imagine the next generation to be like. I don't think graphics are going to rule, but native 1080p would be nice, for example, I saw someone playing Skyrim on their Xbox 360 and it was pixelated all to hell and just overall fuzzy looking while my PC version is crisp and beautiful. Same gripe with Skyward Sword, except I don't have the PC option with that game. Basically add a nice layer of gloss and functionality and I think they'll be good to go
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dedicatedtogamers  +   1369d ago
Of the three consoles currently on the market, the PS3 is by FAR in the best position to be supported for a full 10 years. And seeing Sony's track record, they'll actually put good games on it.
koh  +   1369d ago
True, but if the next Xbox is announced it will force Sony's hand to a degree. I don't see them releasing the PS4 more than a year after Microsoft's new console.

Of course, as others have said, a new PlayStation doesn't mean they will ignore the PS3 at all.
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dedicatedtogamers  +   1369d ago
IMO, Sony is going to focus more heavily on the Vita. The PS3 hardware is advanced enough that any multiplats that show up on the Wii U and Nextbox will also be on PS3 (and these same multiplats will also be on 360). At the earliest, it will be at least 3 or 4 years before major multiplats stop being released for the PS3/360.
Rainstorm81  +   1369d ago
Seeing that we are on Year 12 for the PS2 this is fully Plausible
Virtual_Reality  +   1369d ago
As PS2, if not more.

Well, PS2 have already 11 years.
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GribbleGrunger  +   1369d ago
PS1 10 years
PS2 10 years +

why the hell are we still debating this?
Zechs34  +   1369d ago
This article fails just in the first sentence. PS3 wasn't announced in 2006, it released on it...
Malice-Flare  +   1369d ago
some of the blame for the misconception of the 10 year life cycle is on MS for cutting off the original XBox when the 360 came out. from this came the thinking that after 10 years, a new console comes out and the last console drops off the face of the earth....

and, people still ignore that the PS2, the PSP and the original DS Lite are still selling...
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tiffac008  +   1369d ago
I think the writer is misinterpreting what Sony meant about the PS3's 10yr life cycle...
Its all about continued support for the previous gen like what is happening with the PS2 because the emerging markets will not be able to buy the next gen consoles but will be able to buy the cheaper previous gen ones.

Edit: It has nothing to do with the delaying of the PS4 as the article seems to be stressing.
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Hicken  +   1369d ago
Is THIS the article of an expert?

"Fast forward about six years later and people are already talking about a PS4 as if they are certain it will be announced at this years E3 Expo."

So speculation by random people is enough to assure you that the PS4 is on its way? Well, then.

"Only a few years ago Sony was able to break even with the PS3's manufacturing costs and began making money on each console sold."

Wasn't that like three, four years ago? It's been quite a bit of time since then, and the system is selling well; the Playstation brand, as a whole, is considered to be one of Sony's most profitable departments, if not THE most.

And wasn't the PS3 out years before the PS2 reached its tenth year? It may shift by a year or two, but I see no reason why a similar strategy will not be employed for the PS3.

Yeah, Sony said they'd support the PS3 for ten years. That isn't the same as saying it'd be ten years (from launch) before they released their next system.

C'mon, people.
GribbleGrunger  +   1369d ago
i'm putting this out there. i believe that Sony are going to attempt a ten year lifecycle without a crossover at 6 or 7 years with the PS4. ten years straight before we see the PS4. i believe that is their aim. whether they can pull it off or not is another question though.
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BitbyDeath  +   1369d ago
It'll be the same as the PS2.
Sony released the PS2 in 1999 and dropped support in 2009, that is 10 years.
PS3 released in 2006 and going by what Sony have said will drop support in 2016.
PS4 will likely release either 2012 or 2013 and go on for another 10 years to 2022 or 2023 (wow that looks ages away)
badkolo  +   1369d ago
after watching that disaster called microsoft ces speech and this news, this means no nexg gen for 2 years at least, not happy, off to sleep this off
Krakn3Dfx  +   1369d ago
I don't click on articles that just sound dumb and self serving. I'll comment on it here tho: Sony has consistently supported previous generation consoles for a decade or more, no reason to believe they won't do the same with the PS3.
Rageanitus  +   1369d ago
Im sure the ps4 will come out very soon like in the end of 2013 or first quarter of 2014.... but don't kid yourself H8rs.... Sony has had a track record supporting their systems. Hell I still see ps2's selling at walmart.
Parapraxis  +   1369d ago
The author doesn't understand how life cycles work for PS consoles.
What a fail article.
RandomDude655  +   1369d ago
People have no idea what a lifecycle is I guess, so I'll do a better job than this article. It has four stages: introduction, growth, maturation, and decline.

consoles in decline: ps2, psp, wii
consoles in growth/maturation: ps3 360

greatest sales are in growth and/or maturation part of the cycle.

There....both the ps3 and 360 will last around 10 years, as they'll still be sold for several years in the decline part of the cycle.

Growth/maturation: positive year over year Decline: negative year over year
Source: I have a MBA
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Clarence  +   1369d ago
Is there any reason to doubt them. They have yet to be proven wrong. They did with the PS2 so whats the problem.

360 rules! Team USA. 2 bubbles here I come
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NeXXXuS  +   1369d ago
The PS3 will still be doing well even well after the PS4 is made in the future. Sony supports their systems and does a damn good job of it too.
Ezio2048  +   1369d ago
yes and i am sure Sony will handsomely deliver its promise.
MrBeatdown  +   1369d ago
It amazes me that after all this time, there are still people out there that can't understand what Sony meant with that "10-year" comment.
ACEMANWISE  +   1369d ago
I doubt the PS3 will have less than a 10 year cycle. The PS2 had a long lifecycle but that is because the system made so much money. Yet the PSP and the UMD format are still around today despite struggling all these years. I think that Sony backs their technology for as long as they can even if a successor like the PS4 is released. For a time I believed that the PS2 was an intergenerational console because it was doing so well for so long in the following console generation. The PS2 may have been damaging to the full potential of the PS3, Xbox 360, and the Wii for the first few years. It was doing that well on the market.
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Shawtymann  +   1369d ago
they said the same thing for the PS1 & PS2 and people still don't get what they mean by this. Just because they say it'll last 10 years doesn't mean they won't release another console within that time span
Agent_hitman  +   1369d ago
SOny's forecast about that 10 year lifespan is not going to happen, and I guess it's just a PR
ninjagoat  +   1369d ago
Big big difference when it comes to how sony supports there ostumer base and how microsoft does. With a new console that does not mean the end of the older platform with Sony. I still feel burnt from xboxv1 tbh.
Mutley416  +   1369d ago
it was released 2006 nov 17 ithink...they are only 4+years away...should be a no brainer. Solid blu-ray & Music & game player+ it has it`s wireless features that will help to....gotta think in 2 years...the price will be down to 199$...thats when it really can take off.
lorianguy  +   1369d ago
From "ExpertsColumn.com".

steve30x  +   1369d ago
When they said it had a 10 year life cycle they did'nt mean it wont be replaced until its ten years old. They meant that they will support it for ten years or more.
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Young_ART  +   1369d ago
people still do not know what "10 year life cycle" means?...

Ace_Man_6  +   1369d ago
This title is what I've been saying ever since these stupid next gen rumours came about! See you in 2016 PS4
Buuhan1  +   1369d ago
I still can't believe there's idiots out there who think this means come 2016 the PS3 would be discontinued and the PS4 released.

That is NOT what a life cycle is.

Sony said the same thing about the PS2, but the PS3 still came out in 2006 and Sony is still selling the PS2. The PS3 will still be being sold when the PS4 comes out, and will continue to be sold years after.
phatfreddy1978  +   1369d ago
Well it isn't so get over it.PS3 will live on long after PS4 debut and will fade in time thereafter but no abandoning for it.
techie  +   1369d ago

"But what about Sony’s lauded ’10 year plan’? This is a notoriously misunderstood concept. By this, Sony doesn’t mean it will wait 10 years before releasing its next PlayStation. Instead, Sony will support its consoles for 10 years before leaving them to die. The PS2 launched in 2000 and kept selling well past 2010, even though the PS3 began running alongside from 2006.

The PS3 is now holding the baton, and if we take the same six year gap and apply it to the PS4, we’re looking at 2012. This very year."

Hyperbomb69  +   1368d ago
My PS2 was once left on for 3 weeks straight and it still works today. Sony is quality. PS3 can last for at least 20 years.

Playstation is always the best there is no competition.
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