The Xbox Live Video Store has opened its digital doors for the first time outside of the US - in Canada, the UK, Ireland, France and Germany. To find out why it took to long to leave US boundaries, and what the future holds for the service, GamesIndustry spent some time with Stephen McGill, Microsoft's head of Gaming and Entertainment UK, and Robin Burrowes, Xbox Live marketing manager for the UK, and asked them these questions:
• Why has it taken so long for the Video Store to make it from the US?
• Are they pleased with the evolution of Xbox Live?
• How important is it that the Video Store should offer film download seamlessly?
• How does the Video Store complement the existing HD-DVD peripheral?
• There were some comments made recently by Michael Bay, who felt that Microsoft might be opting for a different strategy, bypassing the next-generation of DVDs altogether and opting for a download-only service in the long term. What would they say to that?
• Do they think Xbox 360 will ever been regarded for games and general (non-gaming) entertainment in roughly equal quantities?
• Will Microsoft replicate the 360's success with having key software titles launch at regular interval for video releases?
• What's the lag between a film being released in the cinema and it coming to the Video Store?
• Would Microsoft prefer to see the VOD window closer to that of the DVD release?