PSPfanboy writes: "People keep telling us that there are these strange creatures called "girls." Supposedly, they shy away from the things we love, like games and violence. Not so, says Patapon. Sony is targeting their Japanese ads towards the finer half of our species, most likely trying to recreate the success that LocoRoco had with the traditionally non-gamer market. We think the combination of cute cuddly creatures and horrifying war violence will really target a more feminine taste".