Submitted by jbl316 1204d ago | opinion piece

Is The Sexy Soul Calibur V Poster Great Marketing Or Poor A Excuse To Show The Female Anatomy?

Some of you may have already seen Namco's new poster of Soul Calibur V showing nothing about the game but Ivy's huge breasts. Is this type of marketing pure genius or is it damaging the video game industry's image from the public eye? (PS3, Soul Calibur V, Xbox 360)

Sharingan_no_Kakashi  +   1204d ago
Both... I mean shameless as it is.... it works.
NAGNEWS  +   1204d ago
soon n4g will turn into something else

^10 ways to have sex while gaming^

edit: just saying
#1.1 (Edited 1204d ago ) | Agree(1) | Disagree(1) | Report | Reply
nolifeking  +   1204d ago
OH MY GOD!!! Why is everyone acting so brand new? Or rather, why are breast, big beautiful breast such a big deal. Taki has been there from the beginning and she had a skin tight suit with glorious knockers and no one batted an eye. Now suddenly tig ol bitties are a problem. In case no one has realized some women have large funbags. Deal with it.
Sharingan_no_Kakashi  +   1204d ago
Point = missed.

This is a fighting game. When advertising a fighting game it is sensible to showcase the fighting. So why are Ivy's breasts the centerfold of the ad?


"It's a fighting game with buxom women in it. Why not use that as a selling point?"

That comment makes no sense at all. The game is not about her boobs so they shouldn't be used as the centerfold of an ad. They only do this for the young teenage demographic who are over fascinated by women's breasts. By now stuff like this doesn't surprise me. But soul calibur doesn't need this kind of advertising to get sales.
#2.1 (Edited 1204d ago ) | Agree(5) | Disagree(5) | Report | Reply
nolifeking  +   1204d ago
It's a fighting game with buxom women in it. Why not use that as a selling point? Did anyone see the trailer with Nightmare and Siegfried? How about the announcement trailer? Point missed, please. There is no point, like it or not, tits are in the game and Ivy has always been my main, so I'm loving it.
nolifeking  +   1204d ago
Just in case you didn't know even grown men love boobies. Plus you and I both know what SC is so a little cleavage shouldn't blind us to the fact that it's a great fighting game.
Sharingan_no_Kakashi  +   1203d ago

Again that is beside the point. The focus of advertising should be the merit of the product being sold. This is true for ANY product. The merit of Soul Calibur is not Ivy's breasts. This ad just depends on the tried and true "sex sells" theme to get sales and it doesn't need to. When you're young this kinda thing appeals to you. When you're my age and you realize how lame and over-used it is, it just becomes annoying. I don't hate breasts in the least bit. But using them just to gain your product some attention is dumb. Though, I guess if teenagers weren't dumb there wouldn't be a need for stuff like this.
-EvoAnubis-  +   1203d ago
"Plus you and I both know what SC is so a little cleavage shouldn't blind us to the fact that it's a great fighting game."

You just nailed the problem with this ad right there. Soul Calibur fans (you and I), of course, know that Sc is a great fighting game. The issue is, we're the only ones that know that. Imagine someone fairly new to fighting games, or, if you will, the SC series in particular. What exactly about this ad would tell them that it's a fighting game?
VonAlbrecht  +   1203d ago
You people talk about the actual content of the game as if people give a fuck about fighting games anymore. Namco KNOWS this, and they are simply reaching out to a large demographic. Sue them.

That being said, I'm buying this game day one. But I'm also a graphic designer and I've studied marketing, and what they're doing isn't "dumb" at all. If it grabbed your attention, it worked. Plain and simple. Low blow, maybe? So what.
tplarkin7  +   1204d ago
Amen nolifeking.
Parapraxis  +   1204d ago
These boobs look fake, and that is fail.
Never found Ivy "hot", thought the other girls with natural features are much nicer looking in the game.

How do you think Uncharted would have gone over if Chloe or Elana had over-sized breasts? It would have been a huge issue.

That being said, one can't be too hard on the devs when the people buying the games have made it clear who their favorite characters are, and Ivy is an internet legend.

Some games are just a classier I guess. Fighting games don't take themselves seriously, clearly.
That's not a bad thing.
People "shocked" by this advert haven't been playing fighters for long enough.
#3 (Edited 1204d ago ) | Agree(5) | Disagree(1) | Report | Reply
fourthpersonview  +   1204d ago
closnyc   1204d ago | Trolling | show | Replies(1)
Majin-vegeta  +   1204d ago
Oh i'm going big alright xD.

OT:Short answer no.
Yodagamer  +   1204d ago
seems like a typical soul caliber game lol
MrBeatdown  +   1204d ago
Is using that picture to drive traffic to your site via N4G and featuring a huge picture of that massive rack on the front page of your site damaging the video game industry's image?

Ponderin' time!
nolifeking  +   1204d ago
Can't wait til DOA start with it's promotion. Some of your heads may explode.
hazelamy  +   1204d ago
personally i think it shows more about their opinion of male gamers than what they think of women.

if i was a male gamer i'd be kind of insulted that they think they can slap a pair of tits on any old shit and i'd buy it.

are they right about male gamers being obsessed by sex?
Inception  +   1204d ago
Gamers who played Soul series from the beginning must be knew that Soul Egde already had jiggling breast in Taki or Sophitia. So if Namco slap Ivy tities for some ad than i'm not surprise.

And strangely, you western people had a lot of big tities too in you're ad such as playboy or hustler. So why made a big fuss about this ad?

Anyway, i will buy SC V and DoA V. Big tities are just a fans service so i don't really care about it.
Nakiro  +   1203d ago
The fact that there's like 20 articles about this kinda proves that their marketing works, no?
falsegod  +   1203d ago
What Nakiro said: making a fuss about something that wants to be fussed over is sort of proving a point. In this case, I even find it kinda hypocritical in some sense: there were TONS of people commenting on the first SCV vids that Ivy's P1 outfit was covering too much (even magazines spoke of it), and now we see her rack and BAM.

As a male homosexual gamer, I don't give a flying f for the advertising they do: I research the game, read reviews and buy if I find it satisfatory (and have the money). Good advertising is just a bonus
D3mons0ul  +   1203d ago
It's not genius and it's not bad either. It's just a poster. It's just a fucking ad. Up until the release of the game you'll probably see more characters featured in ads.

And the tagline in the Japanese version doesn't say something cheesy like "go big or go home"

It says "your chest will swell with excitement" and then it gives the release date. It's really not trying to be anything. You people are nuts and you're over analyzing something. Ivy is a popular character in the series, you'd know this if you ever played one. Why shouldn't they feature her in an ad? They've used her image for years. But you wouldn't know that, you're a noob.

This isn't damaging in any way. The only people who have an issue with this are new age retards. People who haven't been gaming as long as I have, apparently. People who were born in the mid-late 90s.

Everything has to be cleaned up in this cold grey ultra PC way now because you've bought into various media slants, you're conditioned to think the way you do, this uptight need for everything to be politically correct and unoffensive is not natural. This whole debate is about as stupid as Christmas vs Happy Holidays.

And stop buying into these retarded articles. You shouldn't come away from reading one of these going "gee, I think they might be right"

You're seeing a conspiracy where there is none. I highly doubt the people who made this poster were all "YUP, THEY'LL BUY IT CUZ OF THE BOOOBS, GAMER SO STUPID AND PRIMITIVE"

You're just looking for an excuse to feel victimized by the big bad Japanese marketing machine. OOOOHHHH THEY THINK YOU'RE A PERVERT! HOW HORRID!

Nobody would be complaining if the ad was showing the graphic dismemberment of one of the characters or cervantes blowing someone's head off with his gun.
#14 (Edited 1203d ago ) | Agree(1) | Disagree(0) | Report | Reply
Xman1231  +   1203d ago
@VonAlbrecht if no one cared about fighting then people would not go to tournaments for them if you don't know which you don't there's a big tournament going on for fighting games today and you say no one cares lol.

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