Christmas marketing figures unveiled; £4 million budget to match Sony's PS3 outlay.
Microsoft is spending over four million pounds on its Christmas marketing push, matching the figure SCE UK has earmarked for its PlayStation 3 campaign.
The platform holder is inviting consumers to 'jump in' through a huge range of TV and other media promotions as the Christmas console hardware battle continues to heat up.
"We're spending over £4 million in the UK this festive season talking about how, with over 300 games on Xbox 360 this Christmas, there really is something for everyone," said Microsoft UK's head of gaming and entertainment Stephen McGill. "Naturally a lot of this goes on advertising, the bulk of which is television that's been running for a couple of weeks now and continues through the rest of the year."