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Reginald Fils-Aime: Nintendo goes for wild ride - the story of DS and Wii

Globa & Mail - Matt Harley, December 7, 2007:

To say the Wii was a long shot would be an understatement. Experts didn't give it a chance against either the PS3 or Xbox 360, which both featured high-definition graphics and faster processors. It wouldn't get more than 20 per cent of the market share, they said.

The experts were wrong.

According to Nintendo of America president Reginald Fils-Aime, the story of the Wii doesn't begin with the console's launch last November or even the lacklustre sales of the Nintendo GameCube in the early part of this decade.

To tell the story of the Wii, you need to go back to 1997, when Nintendo was still selling the N64 console, Will Smith was still Gettin' Jiggy Wit It and Titanic was king of the box office...

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