"I tried to grasp culture in such a way that would make it easy for all of you to understand. The more I looked at it, the more I came to realise how many different elements a culture is composed of. There are many different factors that influence how a culture develops, what shaped it as it is today. The thought alone makes me want to jump into a shark pool. Yet, here we are, faced with the topic, which has been haunting me for some time now... "How to design your own culture"."