HD DVD and Blu-ray Disc stand-alone players sold 57,000 units during the week ending Nov. 24, the day marking the official kick-off to the holiday season. That contrasts to the 600,000 units sold of standard-def DVD players, according to market analyst DisplaySearch.
DisplaySearch released these figures during a Black Friday Webinar on Friday.
HD DVD commanded the lion's share of unit sales for stand-alone high-def disc players, scoring a 62% unit share; Blu-ray held 37%. Due to higher price points, Blu-ray hardware cornered 52% of the revenue; HD DVD, 47%.
Paul Erickson, director of DVD and HD DVD market research at DisplaySearch, said that HD DVD's retail pricing, which on average was 50% cheaper than Blu-ray stand-alones, spurred its Black Friday sales for the format. The most popular high-def models were Toshiba's HD-A3, which many retailers sold for $199, and the Sony and Samsung Blu-ray players and PS3 model that sold for $399.