According to online analysis from Hitwise, Nintendo's award-winning Wii console is the most popular search item online for frantic prezzie buyers in the run up to Christmas.
Steve Jobs and co must be reeling too, because despite Apple's huge product releases this year, the Wii had 13 times more hits than the iPod, and twice as many as the iPod and iPhone combined. And Nintendo took second spot with its DS handheld console.
That's a lot or searching. But it's likely been fuelled by the mass product shortages alongside the console's cool credentials, with many shoppers frantically looking high and low to prevent inevitable tantrums come Christmas Day if Santa doesn't show up with the goods.