The Wall Street Journal - Yukari Iwatani Kane and Nick Wingfield, December 7, 2007:
Persistent Wii shortages have led to speculation by angry consumers that Nintendo was deliberately keeping supplies short to create more hype for the product. The Wall Street Journal explains otherwise - it's Nintendo's conservative culture that limits the supply and keeping the Wii hard to find. Because Nintendo puts a great deal of focus on cash flow, it tries to keep its inventory as low as possible. Analysts and management experts suggest that it may be better for Nintendo to err on the side of a shortage and miss sales opportunities than to flood the market and be stuck with excessive supply, which could result in painful financial consequences for Nintendo and retailers.