Almost a Third of Americans Will Buy Video Games as Gifts this Holiday – ESA

In the spirit of the holiday season, the Entertainment Software Association (ESA) has provided us with some recent data from a purchasing poll conducted by KRC Research. The survey, which looked at "a nationally representative sample" of 1,013 adults during November, found that computer and video games have become an increasingly popular gift item in the U.S.

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Mr_Kuwabara3944d ago

You have school tomorrow.

Relientk773944d ago

so not PS3? ..

maybe they should buy Halo 3 .. and go online and lag like crazy aka every 5 seconds... that works too I guess

Kholinar3944d ago

Not that surprising.


Only about 30% of the U.S. population is under 24, with 25% being under 18. The largest population group is baby boomers, who were a substantial part of the 25-44 year old statistic in 2000. Then subtract the 25% since they're only polling adults... Add to this that gamers are regularly as old as 35 and stretch down to 7 or 8 years old and you have a lot of older people buying for children/grandchildren or peers buying for each other. Couple this to the fact that a large number of toys have had safety issues this year and it's only surprising that the number isn't higher.

Ju3943d ago (Edited 3943d ago )

Interesting how "30% of adults in the US" turn into "almost a third of Americans"...just a bit off. The first is est. 27Mio, the later ~100M.


If any pool say to you that one third of americans (even only the adults) will buy the same thing (or even on the same category) in the very same holyday, this pool is just wrong.

Really, do you guys have any Idea of how many people do live in America? Think before approve, please.

jinn3943d ago

holidays are all about videogames

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