Although PS2 is still the best-seller across the world and in India, PS3 has managed half a million since its launch late last year. "Indian culture is very different; parents are not very open to the idea of gaming which we hope we will be able to change. We plan to setup local PlayStation stores in India next year, so that customers have the chance to touch and feel the product and clear doubts with people who actually know it well," states Stokes. SCEE also has plans to improve its distribution network by increasing the number of local touch-points.
To address the price concern, SCEE is looking at producing games and accessories locally which will help bring the cost down. Although there have been losses this year, Stokes is positive about the future, "A PlayStation can be used to do everything from viewing video to playing MP3s, internet...it is much more than a console." The gaming industry is seeing a lot of action, with even chip manufacturer NVIDIA expected to get in on a bit of the action.