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Submitted by gaffyh 1272d ago | news

PlayStation Turning Blue for 'Change in Branding Direction'

Gadgehit writes: "If you’ve been paying attention to the latest trailers and videos coming out of Sony PlayStation, you will have noticed that the videos now lean to a blue colouring, as opposed to the red colour that was initially associated with the PlayStation 3. Some people have argued that this is to support Sony’s new PlayStation Vita handheld, which seems to be claiming “blue” as its associated colour, but this is not the case." (PS Vita, PS3, Tag Invalid)

Alternative Sources
-Alpha  +   1272d ago
Eh, I've always associated blue with PlayStation since PS2
Liquid_Ocelot  +   1272d ago
Exactly
miyamoto  +   1272d ago
Sony has really been out of touch for five years!
Sony hasn't got a clue with what they were doing with the red and black PS3 re-brand packaging. They really are very slow....

I mean they were heralding blu-ray and their game packaging were not in blue like standard blu-ray movies?

their "It only does everything campaign was in blue and here they are coloring their boxes red and black... wtheck!?

I love the blue color strategy it unifies everything PlayStation related.
#1.1.1 (Edited 1272d ago ) | Agree(38) | Disagree(11) | Report
HappyGaming  +   1272d ago
It would have been weird if both bluray movies and ps3 games had blue casing... and my PS3 box was white in the uk
LNDCalling  +   1272d ago
@axelstone I feel I want to disagree but I can't as I agree with a lot of what you said!

Maybe not Sony's strongest point that but hey hopefully they'll live and learn! :/
kreate  +   1272d ago
xbox = green
ps3 = red/blue
wii = white
Micro_Sony  +   1272d ago
Sony should stick with the Black and Silver.
ShoryukenII  +   1271d ago
Blue might help them sell more to Americans because it is on their flag. I'm not American but blue seems like a safe and familiar colour.
Mr Tretton  +   1271d ago
@ ShoryukenII, as an American I would say such a thing doesn't matter.
BattleAxe  +   1271d ago
They're going back to what made the PS2 popular.
JellyJelly   1271d ago | Trolling | show
MaxXAttaxX  +   1271d ago
As long as they use any of the colors from the "PS" logo or the classic "△ox□"
then I don't mind.
http://playstationlifestyle...
http://playstationlifestyle...
Basically, any color is fine.

However, I think blue is a great idea.
#1.1.10 (Edited 1271d ago ) | Agree(2) | Disagree(0) | Report
Gamer1982  +   1271d ago
Hmm yeah X-Box Green, Wii White and PS Blue although they did try with the red in US with PS and confused only themselves.
Christopher  +   1271d ago
I do find it a bit funny, the color change as it relates to the U.S.

Red = republican
Blue = democrat

But, yeah, blue has been a part of the PS brand since the PS2.

Related image(s)
Cosmit  +   1272d ago
Yeah me too. Hopefully consoles stay black and not blue as a standard color! :P
PickAShoe  +   1271d ago
I used to care about Playstation color just like you, then I took an arrow to the knee.
Cosmit  +   1271d ago
Well it would make more sense if you took an arrow to the eye seeing as how if you were blind you wouldn't care about the color.

For the laughs :D
Kurisu  +   1272d ago
I wonder if they will make a blue PS3 logo to pop up when you start a game? I don't know why they stopped the "Playstation 3" logo from showing, as it's something that's been there since PS1.
Bach  +   1272d ago
The blue PS2 box is the sexiest console package ever.
xtreampro  +   1272d ago
Although the PS2 came in a packaged in a blue box every PS2 game add on TV finished with a white PS logo with a black background, or it would say PlayStaion 2 in white with a black background.
metsgaming  +   1272d ago
I like the blue it looks very clean and professional, the black was the same but the blue is a nice change of pace and makes everything seem more lively.
xtremeimport  +   1271d ago
It was red before?
SuperNerd  +   1271d ago
PS always makes me think of black or grey
KontryBoy706  +   1271d ago
Agreed. That's exactly what I was going to comment. This isn't news. It's been the case since the PS2
Bleucrunch  +   1271d ago
Although Blue is an awesome Color...this really isnt a big deal in my opinion...so I hope my fellow bloggers do not blow this way out of proportion.
rickhunter89  +   1272d ago
still love the original ps1 logo

Related image(s)
colonel179  +   1272d ago
I miss the sony computer entertainment intro from PS1.
#2.1 (Edited 1272d ago ) | Agree(42) | Disagree(0) | Report | Reply
egidem  +   1272d ago
Aahhh...good times good times! Amazing how that never bored me compared to how I can't even stand 10 second commercials. Some go as far as 1 minute and they don't even allow you to skip them. Refresh the browser, hit play and it plays again.

On the subject...I too miss that intro from the PS1.
kaveti6616  +   1272d ago
They should bring that back as an optional boot-up intro
Coffin87  +   1271d ago
This is for all you guys:
[Warning: contains nostalgia]

Related video
#2.1.3 (Edited 1271d ago ) | Agree(7) | Disagree(0) | Report
Marceles  +   1272d ago
I miss that logo alot. I used to stare at the top of my PS1 system just to look at it. I felt like "the man" owning one early on.
rickhunter89  +   1272d ago
here you go guys !!!

Related video
persistentlobster  +   1272d ago
Sorry, I had to.

Related image(s)
Panthers  +   1272d ago
Wow that brings back memories. Loved that startup sound. So epic. Reminds me of playing the original Warhawk more than anything.
SweatyFlorida  +   1272d ago
Agreed. Always thought that logo signified variety with all the different colors, all joining into one console.

I really hope they bring it back, perhaps modernize the logo a bit and make the colors not so retro.
Ares90  +   1272d ago
best boot up ever
Tonester925  +   1271d ago
Past Potential Playstation Logos

Related image(s)
SignifiedSix  +   1271d ago
God, i miss those days. That has got to be one of the best start-ups known in the history of console gaming!
Makes me wanna buy a PS1 lol
MasterCornholio  +   1272d ago
After seeing the Vita game boxes and console boxes I am not surprised. At least it's better than Nintendo's red because when I see Mario it reminds me of a communist worker. Microsoft's green for the 360 isn't a bad color either.

XperiaRay
#3 (Edited 1272d ago ) | Agree(8) | Disagree(10) | Report | Reply
ShoryukenII  +   1271d ago
Communism is good. :)
blaze22-qwerty  +   1272d ago
I <3 Red & Blue
#4 (Edited 1272d ago ) | Agree(3) | Disagree(1) | Report | Reply
FFXI101  +   1272d ago
They use the color for the package too(headset, controller) it looks nice.

http://www.gamestop.com/ps3...

I got the one that comes with UC1&2 for 59.99(the controller is blue) or you can get the black one with R1&2 for the same price. Is pretty good deal, you get two games and the controller for $59.99.
egidem  +   1272d ago
Even the Vita game case is blue.
FFXI101  +   1272d ago
Really?
egidem  +   1272d ago
@FFXI101 - Yep!
I just have to find the article...

Edit: found it! http://psp.ign.com/articles...
#5.1.2 (Edited 1272d ago ) | Agree(1) | Disagree(0) | Report
FFXI101  +   1271d ago
Thanks for the photo! They looks pretty cool, I like them.
Nelson M  +   1272d ago
I prefare black

But nevermind Blue is better than Green
Crystallis  +   1272d ago
I see what you did there LOL!
miyamoto  +   1272d ago
Uh Oh!

Mushroom cloud imminent!
Fez  +   1272d ago
You remind me of a rabid weegie ned.
SAE  +   1272d ago
but still , i love green :) , it makes my eyes comfortable and it's a religion related to me...

if this is a joke im sucks at understand these things XD ..
OcularVision   1271d ago | Offensive
Brosy  +   1272d ago
Green looks better.
xXtremeHDGamerXx  +   1272d ago
They should put the color back in the PlayStation logo.
PetitPiPi   1272d ago | Trolling | show | Replies(5)
ianblake  +   1272d ago
the box of my ps3 headset and the 3d display are blue also .. this is no new
kingPoS  +   1272d ago
Sony should use colors their discs again like they did with ps1& early ps2 games.
PS1 games were cool like that because only sony had those shiny black discs.
TopDudeMan  +   1272d ago
Blue looks kinda cheap. I mean, remember the old blue PS2 game cases?
Rageanitus  +   1271d ago
Regardless how it looks. the PS3 cases use much better plastic vs xbox and wii.
PickAShoe  +   1271d ago
aw... they should have pick with rainbow colors
sarshelyam  +   1271d ago
PS3 has been blue for over a year now...where the hell have they been?
CanadianTurtle  +   1271d ago
I miss the rainbow coloured PS logo from the PS1 days. Thats what made the logo for me.
danthebios  +   1271d ago
what i want in ps4,is the classic boot up logo and sound of PS.
LettingGo  +   1271d ago
Psychology 101:

Blue is nice and most people are comfortable with it.

Red is harsh and most people are uncomfortable with it.

Sports teams with red jerseys are more likely to win than sports teams with blue jerseys. It was a study done over time...and did NOT include the Chicago Cubs/St. Louis Cardinals. They were very clear about that. Lol.
LettingGo  +   1271d ago
Idea...

Release a few different "boot-up" sounds and logos to the general public and let us vote on it. :)
bozebo  +   1271d ago
That would be cool.

But it should be to PS3/PSP owners... or it would get trolled.
StarWolf  +   1271d ago
they should have done this years ago. Cmon sony, branding in BLACK on BLACK while Xbox did their friendly WHITE and eco GREEN. It made PS3 look like the dark rebel console , hardcore ish which is why it didnt sell as well. Not to mention the weird cryptic TV commercials during the launch year.
DasTier  +   1271d ago
You realise that probably 90% of all new Xboxs sold in the last year have been black right?
SuperNerd  +   1271d ago
Cool
Bolts  +   1271d ago
Why bother?? Not like switching colors is going to change a damn thing.
DasTier  +   1271d ago
Yay their acknowledging the sad story of the 2011 Detroit lions who started out so well at 5-0, but will inevitably miss the playoffs :(
bozebo  +   1271d ago
I like it.
Branding this gen was their worst job yet (too pretentious) so it's time for a change.
#22 (Edited 1271d ago ) | Agree(0) | Disagree(0) | Report | Reply
MizTv  +   1271d ago
dont care what what it looks like as long as i get good games
taijutsu363  +   1271d ago
Not to sound like a bastard or whatnot but if PS went rainbow alot of Xbox fanboys and some other people mightve associated it with gayness. And you know Sony cant have that.
teedogg80  +   1271d ago
It's just a freaking color, who cares?
kingPoS  +   1271d ago
I not sure how much of an impact those black ps1 games had.
But for me it gave the PS1 swag.
Donnywho  +   1271d ago
bla bla blabla bla
mrdeli  +   1271d ago
Shareholders will be turning blue as Vita competes against iOS.
#27 (Edited 1271d ago ) | Agree(0) | Disagree(0) | Report | Reply

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