Try our new beta! Click here
Submitted by gaffyh 1452d ago | news

PlayStation Turning Blue for 'Change in Branding Direction'

Gadgehit writes: "If you’ve been paying attention to the latest trailers and videos coming out of Sony PlayStation, you will have noticed that the videos now lean to a blue colouring, as opposed to the red colour that was initially associated with the PlayStation 3. Some people have argued that this is to support Sony’s new PlayStation Vita handheld, which seems to be claiming “blue” as its associated colour, but this is not the case." (PS Vita, PS3, Tag Invalid)

Alternative Sources
-Alpha  +   1452d ago
Eh, I've always associated blue with PlayStation since PS2
Liquid_Ocelot  +   1452d ago
miyamoto  +   1452d ago
Sony has really been out of touch for five years!
Sony hasn't got a clue with what they were doing with the red and black PS3 re-brand packaging. They really are very slow....

I mean they were heralding blu-ray and their game packaging were not in blue like standard blu-ray movies?

their "It only does everything campaign was in blue and here they are coloring their boxes red and black... wtheck!?

I love the blue color strategy it unifies everything PlayStation related.
#1.1.1 (Edited 1452d ago ) | Agree(38) | Disagree(11) | Report
HappyGaming  +   1452d ago
It would have been weird if both bluray movies and ps3 games had blue casing... and my PS3 box was white in the uk
LNDCalling  +   1452d ago
@axelstone I feel I want to disagree but I can't as I agree with a lot of what you said!

Maybe not Sony's strongest point that but hey hopefully they'll live and learn! :/
kreate  +   1452d ago
xbox = green
ps3 = red/blue
wii = white
Micro_Sony  +   1452d ago
Sony should stick with the Black and Silver.
ShoryukenII  +   1452d ago
Blue might help them sell more to Americans because it is on their flag. I'm not American but blue seems like a safe and familiar colour.
Mr Tretton  +   1452d ago
@ ShoryukenII, as an American I would say such a thing doesn't matter.
BattleAxe  +   1452d ago
They're going back to what made the PS2 popular.
JellyJelly   1452d ago | Trolling | show
MaxXAttaxX  +   1452d ago
As long as they use any of the colors from the "PS" logo or the classic "△ox□"
then I don't mind.
Basically, any color is fine.

However, I think blue is a great idea.
#1.1.10 (Edited 1452d ago ) | Agree(2) | Disagree(0) | Report
Gamer1982  +   1452d ago
Hmm yeah X-Box Green, Wii White and PS Blue although they did try with the red in US with PS and confused only themselves.
Christopher  +   1452d ago
I do find it a bit funny, the color change as it relates to the U.S.

Red = republican
Blue = democrat

But, yeah, blue has been a part of the PS brand since the PS2.

Related image(s)
Cosmit  +   1452d ago
Yeah me too. Hopefully consoles stay black and not blue as a standard color! :P
PickAShoe  +   1452d ago
I used to care about Playstation color just like you, then I took an arrow to the knee.
Cosmit  +   1452d ago
Well it would make more sense if you took an arrow to the eye seeing as how if you were blind you wouldn't care about the color.

For the laughs :D
Kurisu  +   1452d ago
I wonder if they will make a blue PS3 logo to pop up when you start a game? I don't know why they stopped the "Playstation 3" logo from showing, as it's something that's been there since PS1.
Bach  +   1452d ago
The blue PS2 box is the sexiest console package ever.
xtreampro  +   1452d ago
Although the PS2 came in a packaged in a blue box every PS2 game add on TV finished with a white PS logo with a black background, or it would say PlayStaion 2 in white with a black background.
metsgaming  +   1452d ago
I like the blue it looks very clean and professional, the black was the same but the blue is a nice change of pace and makes everything seem more lively.
xtremeimport  +   1452d ago
It was red before?
SuperNerd  +   1452d ago
PS always makes me think of black or grey
KontryBoy706  +   1452d ago
Agreed. That's exactly what I was going to comment. This isn't news. It's been the case since the PS2
Bleucrunch  +   1452d ago
Although Blue is an awesome Color...this really isnt a big deal in my I hope my fellow bloggers do not blow this way out of proportion.
rickhunter89  +   1452d ago
still love the original ps1 logo

Related image(s)
colonel179  +   1452d ago
I miss the sony computer entertainment intro from PS1.
#2.1 (Edited 1452d ago ) | Agree(42) | Disagree(0) | Report | Reply
egidem  +   1452d ago
Aahhh...good times good times! Amazing how that never bored me compared to how I can't even stand 10 second commercials. Some go as far as 1 minute and they don't even allow you to skip them. Refresh the browser, hit play and it plays again.

On the subject...I too miss that intro from the PS1.
kaveti6616  +   1452d ago
They should bring that back as an optional boot-up intro
Coffin87  +   1452d ago
This is for all you guys:
[Warning: contains nostalgia]

Related video
#2.1.3 (Edited 1452d ago ) | Agree(7) | Disagree(0) | Report
Marceles  +   1452d ago
I miss that logo alot. I used to stare at the top of my PS1 system just to look at it. I felt like "the man" owning one early on.
rickhunter89  +   1452d ago
here you go guys !!!

Related video
persistentlobster  +   1452d ago
Sorry, I had to.

Related image(s)
Panthers  +   1452d ago
Wow that brings back memories. Loved that startup sound. So epic. Reminds me of playing the original Warhawk more than anything.
SweatyFlorida  +   1452d ago
Agreed. Always thought that logo signified variety with all the different colors, all joining into one console.

I really hope they bring it back, perhaps modernize the logo a bit and make the colors not so retro.
Ares90  +   1452d ago
best boot up ever
Tonester925  +   1452d ago
Past Potential Playstation Logos

Related image(s)
SignifiedSix  +   1452d ago
God, i miss those days. That has got to be one of the best start-ups known in the history of console gaming!
Makes me wanna buy a PS1 lol
MasterCornholio  +   1452d ago
After seeing the Vita game boxes and console boxes I am not surprised. At least it's better than Nintendo's red because when I see Mario it reminds me of a communist worker. Microsoft's green for the 360 isn't a bad color either.

#3 (Edited 1452d ago ) | Agree(8) | Disagree(10) | Report | Reply
ShoryukenII  +   1452d ago
Communism is good. :)
blaze22-qwerty  +   1452d ago
I <3 Red & Blue
#4 (Edited 1452d ago ) | Agree(3) | Disagree(1) | Report | Reply
FFXI101  +   1452d ago
They use the color for the package too(headset, controller) it looks nice.

I got the one that comes with UC1&2 for 59.99(the controller is blue) or you can get the black one with R1&2 for the same price. Is pretty good deal, you get two games and the controller for $59.99.
egidem  +   1452d ago
Even the Vita game case is blue.
FFXI101  +   1452d ago
egidem  +   1452d ago
@FFXI101 - Yep!
I just have to find the article...

Edit: found it!
#5.1.2 (Edited 1452d ago ) | Agree(1) | Disagree(0) | Report
FFXI101  +   1452d ago
Thanks for the photo! They looks pretty cool, I like them.
Nelson M  +   1452d ago
I prefare black

But nevermind Blue is better than Green
Crystallis  +   1452d ago
I see what you did there LOL!
miyamoto  +   1452d ago
Uh Oh!

Mushroom cloud imminent!
Fez  +   1452d ago
You remind me of a rabid weegie ned.
SAE  +   1452d ago
but still , i love green :) , it makes my eyes comfortable and it's a religion related to me...

if this is a joke im sucks at understand these things XD ..
OcularVision   1452d ago | Offensive
Brosy  +   1452d ago
Green looks better.
xXtremeHDGamerXx  +   1452d ago
They should put the color back in the PlayStation logo.
PetitPiPi   1452d ago | Trolling | show | Replies(5)
ianblake  +   1452d ago
the box of my ps3 headset and the 3d display are blue also .. this is no new
kingPoS  +   1452d ago
Sony should use colors their discs again like they did with ps1& early ps2 games.
PS1 games were cool like that because only sony had those shiny black discs.
TopDudeMan  +   1452d ago
Blue looks kinda cheap. I mean, remember the old blue PS2 game cases?
Rageanitus  +   1452d ago
Regardless how it looks. the PS3 cases use much better plastic vs xbox and wii.
PickAShoe  +   1452d ago
aw... they should have pick with rainbow colors
sarshelyam  +   1452d ago
PS3 has been blue for over a year now...where the hell have they been?
CanadianTurtle  +   1452d ago
I miss the rainbow coloured PS logo from the PS1 days. Thats what made the logo for me.
danthebios  +   1452d ago
what i want in ps4,is the classic boot up logo and sound of PS.
LettingGo  +   1452d ago
Psychology 101:

Blue is nice and most people are comfortable with it.

Red is harsh and most people are uncomfortable with it.

Sports teams with red jerseys are more likely to win than sports teams with blue jerseys. It was a study done over time...and did NOT include the Chicago Cubs/St. Louis Cardinals. They were very clear about that. Lol.
LettingGo  +   1452d ago

Release a few different "boot-up" sounds and logos to the general public and let us vote on it. :)
bozebo  +   1452d ago
That would be cool.

But it should be to PS3/PSP owners... or it would get trolled.
StarWolf  +   1452d ago
they should have done this years ago. Cmon sony, branding in BLACK on BLACK while Xbox did their friendly WHITE and eco GREEN. It made PS3 look like the dark rebel console , hardcore ish which is why it didnt sell as well. Not to mention the weird cryptic TV commercials during the launch year.
DasTier  +   1452d ago
You realise that probably 90% of all new Xboxs sold in the last year have been black right?
SuperNerd  +   1452d ago
Bolts  +   1452d ago
Why bother?? Not like switching colors is going to change a damn thing.
DasTier  +   1452d ago
Yay their acknowledging the sad story of the 2011 Detroit lions who started out so well at 5-0, but will inevitably miss the playoffs :(
bozebo  +   1452d ago
I like it.
Branding this gen was their worst job yet (too pretentious) so it's time for a change.
#22 (Edited 1452d ago ) | Agree(0) | Disagree(0) | Report | Reply
MizTv  +   1452d ago
dont care what what it looks like as long as i get good games
taijutsu363  +   1451d ago
Not to sound like a bastard or whatnot but if PS went rainbow alot of Xbox fanboys and some other people mightve associated it with gayness. And you know Sony cant have that.
teedogg80  +   1451d ago
It's just a freaking color, who cares?
kingPoS  +   1451d ago
I not sure how much of an impact those black ps1 games had.
But for me it gave the PS1 swag.
Donnywho  +   1451d ago
bla bla blabla bla
mrdeli  +   1451d ago
Shareholders will be turning blue as Vita competes against iOS.
#27 (Edited 1451d ago ) | Agree(0) | Disagree(0) | Report | Reply

Add comment

You need to be registered to add comments. Register here or login
New stories

Rocket League X Portal? Yup That’s a Thing!

9m ago - Starting December 1st you can score some cool fluff for your rocket powered battle car just by pl... | PC

This 'Resident Evil' Cosplay Gets Five S.T.A.R.S. -

13m ago - This 'Resident Evil' Cosplay Gets Five S.T.A.R.S. | Resident Evil

HotLiked - What the Internet is talking about right now

Now - Kill some time at You will regret it... | Promoted post

Driveclub: No Handling Changes Planned; Difficulty Options Detailed; Changes Coming to Elite Levels

14m ago - Driveclub Game Director Paul Rustchynsky is keeping the channels of communication open with the f... | PS4

Get 15% off select game preorders with Amazon's Cyber Monday Cheat Code

15m ago - Gamers can get 15 percent off select videogame preorders for Cyber Monday on Amazon. | PS4

Life is Feudal: Your Own Review (GameWatcher)

15m ago - From GameWatcher: "During the beginning of my time with Life is Feudal, it took me through a tuto... | PC