Video game industry in play after Activision deal

The video game industry faces the prospect of more consolidation after the surprise move by French media conglomerate Vivendi to buy a majority stake in U.S. game publisher Activision Inc .

Traditional media companies may covet video games for their growth potential, though industry licensing practices can complicate buyout deals and successful in-house efforts by Big Media show acquisitions are not the only way to get involved.

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