Need For Speed is one of the original gargantuan franchises. Since 1994 various iterations have been developed by a large selection of developers, all fuelling the need for speed of fans of driving games around the world. Because of this it’s an exceedingly important series for Electronic Arts and one they are working strategically to enhance and improve in broad terms, in order to allow each year’s individual title to flourish. The noughties were a fairly barren time for the series, not in terms of release but with regards to quality. It was selling thanks to the name but it was losing pace to the stellar series’ around it in terms of stratospheric sales. A change was needed.