With the release last week of a video game called Pain, Sony Computer Electronics America moved one step closer to having what would amount to metrics for ads embedded within video games on its consoles.
It all depends on how adds are placed in games. If your in a fantasy world like GT or GTA billboards and signs that add to the games reality are fine but once you start seeing popups in games like Final Fantasy or R&C to promote real world products it draws the line.
Does it lower the cost of the game experience? If it does then it should also offset a portion of the games value.
Hell, it's worth a shot... If it works here, it'll work better in the future on bigger things. More power to 'em, I say.
more ad's = cheaper games?
if so, im all for it as long as its tasteful.
As long as I don't see any army ad I am fine with this.
all it amounts to are in-game billboards advertising Buzz (a fun party game, btw).
I don't mind that at all.
If you don't like seeing the billborads, just launch the "dude" into them and smash them to pieces.
PS - anyone else been able to hit the fan vent in the subway and got spewed out the other end?
Or get bomb-launched from the bottom of one of the chimneys?
Much, much fun.
They've managed to advertise in movies for years without it really being noticeable at all. If the game industry can pull it off as smoothly as Hollywood has, then I don't see it being a problem. Devs and publishers need to get paid too and with the rising costs of game development they may need those advertising dollars just to turn a profit. So long as they're subtle and don't overdo it, who really cares? It's not like we're going to see Pepsi ads turning up in Mega Man games or anything.
this is a great idea that could potentially help everyone. game makers can recoup costs. the companies in the ads can increase sales, and the alternate source of profit can lower the cost of games or even the gaming machines for the consumer.
Ads used properly can make a game more realistic. When was the last time you traveled 10 feet in public without seeing an ad?
This is something that MS has been doing for a while now after they acquired Massive.
Face it - banners are everywhere now - during your youtube clip, in your video game, on your coke cup.... Talk about a saturated market.
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