Ubisoft has long been known for games such as Splinter Cell, Rainbow Six, and Ghost Recon. More recently the firm has released its new IP, Assassin's Creed, which has seen mixed thoughts across the board. With that in mind, just how important is it for them, or the industry as a whole to create new IPs instead of just sequels from the current ones?
Fabrice Pierre-Elien, Business Development manager mentions that creating new intellectual property (IP), is a very daunting task, but can really improve the quality of games.
"Just to churn out sequel after sequel, we have done that in the past as well, and we are still very keen on establishing franchises - but we take the time in between those sequels to make the best possible game, not just another title of which the previous edition was out twelve months ago," says Pierre-Elien.