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Sony in £4m TV Blitz

MCVUK reports: "Massive marketing spend planned for Christmas push; 'The Entertainers' to spearhead new This is Living creative

Sony UK is set to spend a whopping £4 million on its first Christmas TV campaign for PlayStation 3.

The company is spending in the region of £3 million on TV campaigns for its flagship first-party releases: Uncharted: Drake's Fortune, Ratchet And Clank: Tools Of Destruction and SingStar – earmarking £1 million for each product".

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