Vivendi and Activision announced that they are joining forces to create the largest game publisher in the world. The new company, Activision Blizzard, will not only own some of the most prestigious brands in gaming (Warcraft, Call of Duty, Guitar Hero, Crash Bandicoot, and others) but will also have a tremendous PC/console diversity in their catalog and stronger penetration into Asian and online markets.
To get a few more details on this deal and to find out just what it means for the Blizzard brand in particular, IGN recently spoke with Blizzard Entertainment's president and CEO Mike Morhaime.
IGN: Do you anticipate that Activision Blizzard will gain access now to some of Vivendi's television and film properties that aren't a part of the deal?
Mike Morhaime: I don't know about television or film but I do know that Doug Morris [Chairman and CEO of Universal Music Group] will have a seat on the Activision Blizzard board so there are potential opportunities with Universal Music for things like Guitar Hero.