Gamer 2.0 editor Amadeo Plaza's note - December 1,2007:
"It should come as no surprise that just about every gaming forum on the internet is ablaze right now following the news of GameSpot's termination of long-time editor, Jeff Gerstmann. This article, however, is not an exposé or look into what really happened at GameSpot this week. Rather, consider this a look at the direction of gaming journalism, advertising, and how this all plays a role in the content you read."
Plaza claims he has background in journalism as well as advertising/marketing, which means he has a fair understanding of both sides of the fence. Here he reveals the changing dynamic between editorial and advertising in an industry that is becoming increasingly mainstream.