D+PAD Magazine Writes:
For three years now, our routine in the first week of November has been almost identical: day off work, the new Call Of Duty game and several uninterrupted hours in which the single-player is usually completed, the set-pieces fawned over, multiplayer dabbled in and the gnawing feeling that what was spectacular just moments ago will likely pale in time, the instant thrill replaced by a pseudo-critical detachment. It’s quite a feat that Activision has pulled off, hardwiring gamers into this annual ritual (judging by the numbers I’m not the only one in this position). It’s videogaming on a Pavlovian level: one well-edited trailer and we’re there. The cynical, not unfairly, will likely point out that Activision’s design and release schedule is as clockwork as ours described above.