The Assassins Creed series represents the best and the worst of the gaming industry. The current obsession with franchises and yearly release schedules often threatens to strangle any of the remaining originality that survives in the industry. After a while the relentless releases of FIFA and Modern Warfare titles can start to grate but they do give developers that rare chance to refine, tweak and generally polish their products. The Assassins Creed series, now onto its fourth title on the mainstream consoles, has benefited from these regular releases. The original Assassins Creed title was a beautiful but a somewhat clunky and bland affair but the sweeping crusades era story however showed definite potential.