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Jay Button: Elebits, and an era of untapped potential

Matt Jay: "When the Wii was about to be released, I could not have been a more jazzed little Nintendo fanboy. My bros and I were in high school and had loved Nintendo for all our lives, as many of us of course have. With well-produced videos and coy press releases, Nintendo slowly revealed info about the console and made wild and lofty promises about the mystery codenamed “Revolution”. It totally worked on me. For two nights and one day, I stayed in front of the Best Buy in my town in a tent. I was second in line and the employees leaving work Friday night told us we were crazy and to go home. They opened the store the next day to a line around the building."

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