VGBlogger writes: "There’s a saying in real estate: “Location, location, location.” Of course, the saying refers to the fact that property sells best when a house is in the best, most popular geographical spot on the map. The same mantra can be said about games and when a title is released. New, lesser known titles can be lost in the shuffle of bigger, more highly promoted titles. A prime example from last year is Alan Wake. Released on the same day as Rockstar’s Red Dead Redemption, the game paled in sales compared to the juggernaut that was the tale of John Marston.
PayDay: The Heist is another such title that has a lot going for it, but the location on the release calendar buried it in the fateful shadow of Battlefield 3 and Modern Warfare 3. Originally scheduled to be released on October 4th, PayDay was delayed by developer Overkill for two weeks, finally making its way to the gaming community on the 18th. Just one week before Battlefield 3. One week on a calendar versus three weeks to allow a community of first-person shooter gamers to play, explore and spread word of mouth praise for a game that focuses almost entirely around co-operative gameplay. Location, location, location. Did delaying the release hurt the title since gamers’ attention spans are drawn to the next big game thrust in their faces through massive ad campaigns and huge budgets, or was the wait worth it?"