"The Making of the PS3 TV Commercial" (short film), "Evolving Entertainment", "Golden Glitter", and "Processing Power".
The second one seemed ok, but I concur these commercials are too long, too confusing, and just doesn't get to the point well enough. I hope Sony cancels their advertisement contract with this place.
Yep these commercials really suck...
They're awesome, if you ask me. Do they make me want a Ps3? Not really... I already own one, but that's beside the point. What they make me wanna do is watch David Lynch and back to back it with some H.G. Lewis and maybe even some Lucio Fulci. The adverts just have an eerie, odd, ominous, creepy... unsettling... unique appeal to them.
These stupid, boring commercials are not to the point, they don't sell a product, and they don't work.
Sony needs to stick to more commercials like the "Universe of Entertainment"; being probably the most badass commercial I have ever seen.
Even though I like the European PS3 commercials, I believe a lot of people think these commercials are promoting a Cirque De Soleil show rather than a next-gen entertainment console
Exactly. That stuff does not translate well in the US. Keep that $hit in Europe. Its neat but not for American TV.
I wouldn't call it sh*t, if not, a little pretentious. The European commercials are trying to represent the PS3 as something more (elegant, classy, a showcase for imagination) than just a gaming console, and are trying to appeal to a different demographic.
Also, I lived in Europe for a brief time and their advertising is quite strange compared to ours. I don't know how they would react to the American PS3 commercials.
Does anyone remember the weird PS1 commercials for America? The Chris Cunningham (director of the Aphex Twin videos) commercial "Mental Wealth" was very similar to the first "Play Beyond" PS3 commercials (empty white room with fluorescent lighting). His commercial starred a creepy girl who looked like Chun Lee from Street Fighter, but her face was altered. David Lynch, along with some other odd directors, made PS1 commercials as well.
those will not move consoles in the states, I personaly didnt care for them, their current ad campaign was great, why change it?
Im glad we will never see these on TV in the States. I like the ones they are currently showing.
They need to bring back the PSP urban-animal-cartoon commercials back, but for the PS3
I really like them. I liked ones for Champions League with that bird (dont know name in english).
Yeah, they're still not as weird as the "Welcome to the Third Place" PlayStation 2 ads.
Stupid, stupid, stupid. Now we see why sony is behind this year..... If These get on tv, 08 will be another slow year for us.....If I worked at Sony, and the sucker came to me with this crap, He or she would be fired on the spot. lol
sonys finally advertising ps3 as what it really is, a SUPERCOMPUTER as i have told you, the next generation, the ONLY next generation plaform, not wack pc, it never was, lay out
what you guys fail to realize, and why these ads are for EUROPE and not the US, is that the view of these ads as an artform, not just a rundown of the system is what they want...they want to establish prestige, imagination, things which are absent from the US ads and (very dumb ofme to say) audience...this is why the "this is livng" commercials would never work in the states...the original ones(with th european villa and the masturbating football player) never mentioned the ps3...why? because they didnt need to...they were appealing to the passionate, the football game player that loves it so much, the gameplay elements that feel so real to the player...IMMERSION.
these ads are dumbed own versions of that, while not selling its artistic soul. again, they have visual representations of what the features are, and their interaction with the audience is left to be the same.
these ads are for the thinkers, the parents of the pubescent pocket plunderer that need something else to hear rather than "the graphics are amaaazing...i dont know what it is but its good!" The UK and the rest of europe have that deep sense of artistic truity that elements of normal life are appreciated even more when there is an artistic spin on what they already know.
body lotion ads are with full body art and 200 people...environment ads have environment scenes animated using painted hands, painting of historical figures endorsing the idea of a product before it is invented...all examples of the artistic direction in ads here.
US ads are eiher 1.super hot woman
2. a young child
3. an old (experienced person)
4. a sports personality needing extra cash
all wih a superficial outlook on the product being sold, becaus most of the Us cares more about the superficial things on the item.
my advertising knowledge being passed on for the day lol
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