Console Domination writes: Q4 otherwise known as the "Holiday Season" marks a time in every game company and game enthusiast's calendars as the time of year where the best of the best games are released. What is this holiday season you speak of? Is it the time where students are on holidays in Australia between December and February? Is it Xmas and Thanksgiving in the United States? There are many theories about this and the most plausible answer to me is it signifies a time where video game sales are strong in the lead up to Christmas, or otherwise the Christmas Holiday. Having your product on the shelf at this time will ensure success if word of mouth is good.