Of all the business strategies employed by various developers around the world, Ubisoft's policy is by far the best in my opinion: hire a hot chick to sell games to adolescents. It's simple yet effective. Think about it... would you have paid as much attention to Assassin's Creed if its producer was a short, fat, balding man called Archibald? Yeah, I thought as much.
Final Score: 3.5/5.0