GameInformer: "While a bunch of colorful new heroes is cool, there isn’t much else that makes this iteration Ultimate. The one feature added to online play is spectator mode, something that should have been there to begin with. Sure, there are new character color palettes and certain stages now have new camera angles or are covered in snow, but these additions feel trivial in the end. Where is the replay channel or tournament structure that made Super Street Fighter IV such an improvement over the original? Lastly, I’m befuddled by Capcom’s decision to leave DLC characters Jill Valentine and Shuma Gorath off the disc.
In the same way that a comic series reboot can offer new fans a good jumping-on point, Ultimate Marvel vs. Capcom 3 is the perfect choice for curious fighters to check out the most complete entry in the series. Along with the new fighters, hardcore veterans will appreciate the tweaks Capcom has made to damage and combo-timing in an effort to rebalance the game. Middling fans who already played a bunch of the original and are only interested in new characters for novelty value will likely be left wanting."