Activision Shows Marketing Prowess (This Is My Joystick)

MW3′s launch was one heck of a lavish affair, with London overtaken for one evening to celebrate the launch of what will be the fastest-selling game the world has ever seen.

It’s not necessarily because of the bespoke quality of the series. In fact, some would argue that using the same engine year after year is pure laziness. Whether you love or loathe MW3, you have to appreciate the sheer marketing clout Activision has. It is the main proponent as to why it sells so well. It knows its fan base and knows how to drum up serious hype.

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