Viacom Inc's MTV Networks said on Wednesday that copies of "Rock Band," its new music-based video game, have been "flying off the shelves" in the first week of sales.
"It's fantastic," Mika Salmi, head of digital at MTV, said to Reuters Media Summit in New York. "Downloads are going great, rockband.com is going great with people logging on and downloading stuff from there. It's got a lot of legs, we're in it for the long term."