Gamasutra: "For the first time in this column we expand our horizons beyond just the results reported by the NPD Group about the United States market. Combining data from five major third party publishers in the industry – Activision Blizzard, Electronic Arts, Take Two, THQ, and Ubisoft – we will present a snapshot of the industry as of the end of September 2011 compared to the same measures a year earlier.
Among the questions we will address: How fast are digital sales increasing, and how quickly is retail decreasing? How much of the market does digital account for? Which platforms are seeing growth, and by how much? How much does North America really count for in the global video game market, and how is its share changing relative to the other territories?"