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This Year Casual Gaming, Next Year Coed Gaming

As the Nintendo Wii helped penetrate and create a new casual gaming market, new research indicates that coed gaming may be the next challenging opportunity for videogame manufacturers, according to Anderson Analytics, reports MarketingCharts.

In the Anderson Analytics GenX2Z College study, only about one quarter of gamers said they play games often with someone of the opposite sex. However, the majority of the gamers expressed a desire to see games that are specifically designed to encourage coed game play, particularly offline.

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