The Call of Duty franchise is already one of the most successful video game franchises of all time – and this year it is expected to break sales records yet again. Last year in November, the previous installment of the Call of Duty line, Black Ops, shattered all previous sales records for video games, both in terms of actual revenue and in terms of speed.
This year analysts project that Modern Warfare 3 will generate revenues in excess of $1.1 billion in the holiday period alone. That would be a 10% increase over the sales records of the previous game. Call of Duty: Black Ops broke a billion dollars in sales in just over six weeks. Over half of MW3’s revenue is expected to come in during the first week the game is on the shelves.