"At the time of writing my Gamerscore is at a rather respectable 9963. I'm one achievement away from reaching 10,000. Just one more level on Call of Duty 4's veteran difficulty and I'll be right up there, those five digits available for everyone to see in all their glory. I'll have entered the upper echelons of the gaming hierarchy, one of the elite, a king amongst men.
Or not. I'll still be the same gamer I was before, I won't move up in any ranking system, I'm not going to get paid, I won't get a better quality life. Hell, I'm not even going to be able to trade them in for dashboard themes or gamer pics. The only real end result is the dawning realization that I've palyed what probably amounts to far too many games.
So why do I, and many gamers like me, look forward to that next blip?"