Virgin Media's top executive has said that the company will be launching a 50Mbps broadband package in 2008. Speaking at a next-generation broadband summit and reported by Channel 4 News, Virgin's acting CEO Neil Berkett said:
"We'll never know exactly what demand there'll be for super-fast broadband until it's in people's homes and workplaces up and down the UK.
And Berkett was keen to announce Virgin's plans for next year. "[Our] network has a unique potential to revolutionise consumers' experience and we're convinced that 2008 is the moment to take the lead with the commercial launch of a 50Mbps product."