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EA regrets Need for Speed porn promotion

Electronic Arts has said that it regrets a promotion for its latest Need for Speed game which used Page 3 porn models for a topless photo shoot.

The images appeared on Page 3.com, the official softcore porn site of UK tabloid The Sun, and featured topless models posing with a Ferrari. The Need for Speed branding and EA logo featured prominently.

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gamesindustry.biz
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gamesblow3524d ago

EA, I hate to be the breaker of bad news but your reputation was already tarnished well before the porn gig you tried to pull off. Trust me... You hit Rockbottom well before WCW Mayhem.

vgn243524d ago

It would have been almost passable with a different game, but not a racing game that children play. Considering children use the web to search their favorite or most wanted games, who would want their kid looking for Pro Street info and getting a couple topless chicks on the screen?

I'll say this, at least those chicks were hotter than the CKM 360 chick, lol, but in no way appropriate no matter how you cut it. I also agree with #1, EA's reputation was blown well before this.

Ju3524d ago

Played by children...hm...and the hookers dancing in the game are appropriate. Sure. Well, I think it worked for EA. Its easier to ask for forgiveness then for permission.

Relientk773524d ago

LMAO thats great

bubbles for u

anh_duong3524d ago

i think this promotion went a bit "tits up"

BSigel813524d ago

I really didn't mind it, even though I will never purchased the games. It just comes with a maturity level for the game. I don't think they meaned to do harm by it, they just wanted to push off another game that is not complete and cater it to men and women 18+. But, I guess it did fail horribly if they regret it, I wonder how much more will it hurt their reputation.

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