MTV Games has taken its first major step into the console game arena with the launch of "Rock Band," with company executives touting the title as the integration of music and gaming on a whole new level.
"Our belief is that 'Rock Band' is not just a game," said Jeff Yapp, executive vice president of program enterprises at MTV Networks Music Group. "It's a new platform for which to engage with music, and that's what we're most excited about."
"We're pretty optimistic about what this game is going to do," Jeff Yapp said. "But our next big announcement, which is coming up fairly quickly, is a move to a whole other realm."