Online shopping surged on Black Friday, and most major retail sites held up well under the burden of increased traffic, according to recent reports.
ComScore found that online spending rose 22%, to $531 million, compared to last year, while Thanksgiving Day spending online rose 29% to $272 million. The company found that shoppers have spent more than $9.3 billion since Nov. 1.
"The Friday after Thanksgiving is known for heavy spending in retail stores, but it's clear that consumers are increasingly turning to the Internet to make their holiday purchases," comScore chairman Gian Fulgoni said in a statement. "Online spending on Black Friday has historically represented an early indicator of how the rest of the season will shake out."
Fulgoni said that Black Friday's growth shows momentum and bodes well for the season. He said he expected Cyber Monday sales to top $700 million.
"While this would make it the heaviest online shopping day on record, we can expect to see even stronger days ahead as the 2007 shopping season progresses into December," he said.
Video games, consoles, and accessories held the top slot for hottest retail product category, with a rise of 134% compared to Black Friday last year. The Nintendo Wii, PlayStation 3, and game Halo 3 drove growth in that category, Fulgoni said.