Arnold Cook writes: From the inaugural Battlefield 1942, to the console-centric Bad Company offshoot, DICE's Battlefield series has always been about the multiplayer. I doubt many buy a Battlefield game for anything else. Something which Battlefield 3's campaign, with its attempt to go “Above and Beyond the Call” [of Duty] isn't going to change.
Battlefield's multiplayer has blown Call of Duty's out of the water for years, but I can't help but feel it could have been even better if development time had not been wasted on a lacklustre campaign. If DICE really wants the modern military shooter crown it's going to have to up its game for the next Battlefield title, and make a single-player campaign that is wholly and truly Battlefield at heart."