You don't need to look very far to see that DS games are going very casual, very fast. Everything from Me and My Horse to Imagine: Fashion Designer and Paint by DS demonstrates developers and publishers are now looking to create games for a very different type of gamer.
But do such games have to be so obvious in terms of their aspirations?
Well, if the title of its first DS game is anything to go by, Canadian developer InLight Entertainment half agrees. After all, you'll roughly know what you're going to get if you buy Teenage Zombies: Invasion of the Alien Brain Thingys!.
Intrigued, Pocket Gamer caught up with InLight's veep of creative development, Darren McGrath, to find out more.