Since way before the launch of the PlayStation 3, many analysts concluded the PS3 would never be a competitive product in the market with the Xbox 360 and Nintendo Wii, because of the high price point. Later this year, Sony took a huge move by introducing a 40GB PS3 unit at a lower price in various markets around the globe. It's grateful to know that this move has been regarded as Sony's best strategy this generation.
With all of that being noted the PlayStation 3 has went on to see growth in regions such as North America and the UK. However, in other markets, such as Germany and Japan, the PS3 has taken the dominating role in recent weeks. In Germany, the PS3 currently sits at the third spot; however, in the month of October, the PS3 sold well above the other machines with 37,000 units sold while the Wii came in second with 28,000 sold and Xbox 360 in third with 12,000 units sold in the month of October.
As for the Japanese market, for the second straight week, the PS3 outsold the Wii by pushing 39,178 units while the Wii pushed 36,230 units. This is all in direct correlation to the newly introduced 40GB model that the world has been raving over since its release, despite it featuring fewer options than the standard 80GB model like the ability to play PS2 games.