A sumptuous feast for the eyes and unparalleled destruction are the promises of a team who have been tapping into the psyche of hardcore gamers for years. DICE know what their fans want, but they've also got deeper ambitions. As this generation of consoles begins to wind down, all eyes are on the big hitters to deliver memorable titles that will leave a lasting impression.
Battlefield 3 is also an opportunity for EA to put their money where their mouth is and directly compete with Call of Duty. You have to admire their gusto, and in the words of John Riccitiello, "Battlefield 3 is designed to take that game down... We think we've got the better product." Unfortunately, these PR spats often come across as arrogant rather than playful bantering, and as an all round effort, Battlefield 3 is lacking.