A September Best Buy survey of more than 1,000 consumers showed many remain in the dark when it comes to HD:
• 89% feel they lack complete understanding of HDTV technology - how it works and what it takes to get the full HDTV experience.
• 41% of HDTV owners admit to knowing little to nothing at all about HDTV, they would not want to admit that to family and friends.
• 39% don't even identify an HD-ready TV as necessary for hi-def experience.
• Many consumers don't understand that additional components such as access to HD programming or an HD antenna (44%), HD cables (52%) and an audio system (62%) are necessary to get the optimum HDTV experience.
This news article also includes comments from a Best Buy operations manager, who briefly explains HDTV and consumers' experience with it.