"Microsoft is livid that Nintendo has taken the lead in the console wars with a technically inferior but more-fun-to-play system," says Geoff Keighley, host of Spike TV's Game Head. "Microsoft has struggled to make the system appeal to a broader consumer. Games like Rock Band and Guitar Hero III will help, but both of those titles are also available on the PS3."
Sony also hopes to woo shoppers weary of searching for Wiis. Howard Stringer said, "It's a little fortuitous that the Wii is running out of hardware."
According to Weekly Reader Research survey of 8-to-17-year-olds, Wii was on 32% of wishlists, the Sony PlayStation 3 on 19% and Microsoft Xbox 360 on 17%.