Sony Gears Up for Holiday Marketing Blitz

Sony will launch a major PS3 marketing assault over the coming weeks as the system enters its first Christmas in Europe trailing Nintendo's Wii and Microsoft's Xbox 360 in terms of market share.

Sony hopes to capture the imagination of UK consumers entering the crucial holiday season with a flagship TV ad dubbed "The Entertainers". The theatrical ad, which features a magician, his assistants and an acrobat, will aim to promote the multiple capabilities of the PS3, which can play Blu-ray movies, features an internet browser, and can store photos and music, reports Guardian Unlimited.

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lawman11083919d ago

Sony needs all the help it can get.........Every single "Pro" 360 and Elite sold out 8 Arcade and 20 HALO 3 editions left over

PStriple7033919d ago

one store out of all the store in north america, the more you talk the stupider you look

rhood0223919d ago


I saw the exact opposite at the Best Buy in my parents hometown in West Texas. One stack of PS3s (40gb)was down from 40 at 9am to 3 at 7pm. The 80gb was down from 38 to 10 in the same time. The stack of 360s, which included all SKU's (57) was down to 43 in the same period.

FF7numba13919d ago

what is 1.2 trying to say? theres a lot of dumbasses in his part of NJ? But seriously NA needs use their head ps3 is B-slapping xbox around the world.

ruibing3919d ago (Edited 3919d ago )

Wow, you are like a stalker. If the PS3 was a person, he/she would have filed a restraining order against you long ago.

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Zhuk3919d ago

It will be all in vein as Sony will come last in sales these holidays. It just can't compare to the Wii's popularity and the Xbox 360s all-star AAA lineup which consumers worldwide are excited for.

OatLoops3919d ago (Edited 3919d ago )

-Isn't it "vain"?
-And you can't blame them for trying. Doing something is better than doing nothing.

devilhunterx3919d ago

yea. namely the 3 red rings of love

DEADEND3919d ago (Edited 3919d ago )

It's funny how you say that but it's PS3 that is out selling the 360 in Europe.

ruibing3919d ago

It's funny how Sony's vain attempts manage to grab hold of you and lawman's attention every single damn time. Please stop singing the same thing over and over again, it's always the same tune just on a different day.

+ Show (2) more repliesLast reply 3919d ago
IntelligentAj3919d ago

Let's get the ball rolling this holiday season!!!

IGNFTW3919d ago


gamesblow3919d ago

All of Sony's overlooked games have a great chance of selling again this season do to alot of AAA games being pushed back and I'm glad for that. Ninja Gaiden Sigma, Genji 2, Folklore are just 3 of the games exclusive for Ps3 that will see sales jumps because of lack of software and they should cause all 3 are really exceptional games for what they do. Genji 2, to this day, is probably the best looking next gen game there is. Uncharted and R&C and GOW aside, of course... but Genji 2 is super impressive to look at. The texture detail is damn near unrivaled, folks.

It'll be an interesting holiday for Sony's older Ps3 games, I believe. I Folklore passes the 500,000 market easily, all do from lack of software on the ps3 end of things and rightfully so it should. It's an amazing game.

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