Sony Gears Up for Holiday Marketing Blitz

Sony will launch a major PS3 marketing assault over the coming weeks as the system enters its first Christmas in Europe trailing Nintendo's Wii and Microsoft's Xbox 360 in terms of market share.

Sony hopes to capture the imagination of UK consumers entering the crucial holiday season with a flagship TV ad dubbed "The Entertainers". The theatrical ad, which features a magician, his assistants and an acrobat, will aim to promote the multiple capabilities of the PS3, which can play Blu-ray movies, features an internet browser, and can store photos and music, reports Guardian Unlimited.